Email playbook

Email is a hard channel: deliverability and attention are against you. We recommend automating it completely or using it to reference your calls and LinkedIn outreach.

Per-email skeleton

1. Subject line: 3-4 words about top pain point
2. Observation: an AI-assisted observation about the account (public context only: role, growth, initiatives; never the signal).
3. Poke the bear: name the biggest problem someone in their seat faces, specifically the problem that sends people shopping in your category.
4. Proof: how you helped a similar customer facing the same problem, concrete result, one line.
5. Strong reason to meet: a real offer (benchmark, second bid, sample analysis), sell the meeting, not the product.

Keep it short.