| Net-new flagged account | BDR | LinkedIn + call within 48h, followup with 5 calls and LinkedIn video DM |
| Flagged account owned by an AE (untouched) | BDR/AE | Multi-channel within 48h |
| Flagged closed-lost account | The AE who worked it | Bump last email/DM to them and call within 48h |
| Competitor activity on an active deal | The AE on the deal | Subtle probe + competitive talk track |
| Flagged current customer | CS | Review usage, health, last QBR. If unhealthy, proactively show effort |
| Competitor’s current customer (prospect) | Nurture | Renewal-timed outreach, not cold pitch |
| Low/Nurture accounts | Marketing + automation | Sequences, ads, nurture |