Rep quick reference

The one rule

Never say you saw them looking at a competitor. They don’t know we can see it. Say it and you sound like a stalker. You know the secret. Use it to pick your angle, never say it out loud.

The 48-hour plan

Hour 0: LinkedIn connect (no note) + first call
Day 1: Email #1 + call #2
Day 2: Call #3 + real comment on their post
Day 3: LinkedIn DM (if connected) + call #4
Day 4–5: Email #2 + call #5
End of week: never accepted your connection? Send an InMail. Last swing on that channel.
5+ dials, 3 channels, inside a week. Per contact, not per account, at every priority level. We give you the wider group who’d be in on the decision alongside the flagged contact. Work all of them.

Phone

Opener: “Hey [Name], full transparency, this is a cold call. Give me 20 seconds and if it’s not relevant you can hang up on me. Fair?” (Then stop talking.)
Why you’re calling: “I work with [teams like theirs] and what I keep hearing is [the problem]. Is that on your radar, or are you pretty dialed in there?”
Pitch: “Teams like [customer] work with us because [one outcome]. Pretty light lift to set up.”
Close: “Worth 15 minutes next week? Worst case I send you [offer] you can steal even if we never talk again. Thursday or Friday?”
Voicemail: every 2–3 attempts, not every time. Always follow with an email.
Best times: 8:00–9:30am, 4:00–5:30pm.

Objections

“How’d you get my number?” → Actually answer it. “Honestly? [your data tool]. It’s a contact database, same one everyone in my job uses. Nothing clever. Give me 20 seconds and you can tell me whether it was worth it.” If they’re irritated: “I can take you off my list right now if you want.” (Never: “we saw you looking at a competitor.”)
“We already use [X].” → You’re either late, or they were already a customer and something is moving on that account. The signal was right, just not a new deal. Go for the meeting: “Most people I call do. The teams that switched weren’t unhappy, they just saw [your edge]. Can I show you?” If no: “When does your contract come up?” and log the date.
“Already looking at options.” → Best objection there is. “What’s driving it, and what matters most?” Then: “Worst case you walk in with a second bid and a better price.”
“Just signed with [X].” → “Congrats. What tipped the decision?” (free win/loss intel). Still ask for the meeting: “worth 15 minutes so you know what else is out there when you review it.” If no, get the renewal date and log it. Timed nurture, not a loss.
“Just email me.” → “Happy to. So it’s not a wall of text you delete: what’s the one thing that’d make it worth opening?”
“No budget.” → “Not a today thing. I just want to be the name you know when [problem] comes up. Worth 10 minutes?”
Questions aren’t objections. “Do you integrate with X?” means they’re interested.

Connect blank, no note. Send from a senior account for exec buyers.
Not accepted? Keep calling and emailing anyway.
First message: one open-ended question they can answer off the top of their head, short enough to read like a text. About their day, not your product. No pitch, no link, no meeting ask. Shapes: “how’s your team handling [problem] these days?” / “what are you using for [category] right now?” / “who owns [thing] on your team?” (Letterdrop’s own is “do you go up against [Competitor 1] or [Competitor 2]?”. Yours will be different.)
Comment on their post before you DM.
Accepted but ignored your question? Voice note or video DM. Mobile app only, 60s cap, aim for 45. Wait 3 or 4 days. Beats: who you are (5s), following up with no guilt (8s), the problem plus one proof (20s), not-a-demo ask (8s), easy out (4s). Learn the beats, don’t read it. Stand up and smile, both are audible.
Never accepted by end of week? InMail them. Subject “quick question”, same one question, plus “if it’s not your area, point me at whoever it is”. Limited per month, so save them for high-priority accounts.

Email

50–90 words. One idea. One ask. Plain text, one link max.
Subject: 3–4 words about their problem.
Structure: something real about them (public only) → the problem → one line of proof → an offer they’d want even if they never buy.
Three emails: the main one, a shorter new angle 2 days later, a breakup 3–4 days after that.

Don’t

Name the competitor · Wait · Cold-drop a Calendly link · Pitch the product · Send one email and call it multi-channel

Stuck on wording

Use the ChatGPT prompts page. Never paste the signal list into ChatGPT.