Signal to booked meeting is about 3-4 weeks. Need cycle left to compete: early (single-signal) 45+ days; confirmed (multi-signal) 60+ days and a late-entry wedge. Under 45 days, interception isn’t viable; defense may still be.
High/medium: multi-channel within 48 hours (same-day beats next-week by multiples). Low/nurture: automation plus marketing. The 48-hour SLA is two-way: miss it and meeting counts can’t be cited for or against the pilot.
One clear owner per signal type (see the routing table). Flagged current customers go to CS, never sales.
Meeting or opp within 21 days of a signal, on an account with no meeting in the prior 90 days, counts as signal-influenced. Computed from your CRM, benchmarked to your cold baseline, published weekly. Shared metric, not the pass/fail gate.
Renewal call: realized CRM-computed attribution vs a payback bar of ~1 won deal or 1 saved renewal.
Month one is the weakest; detection strengthens as coverage and the feedback loop build. Weight the back half.